How much learning content two competitors actually have, counted from primary sources: a full sitemap census of Twinkl Vietnam, and a content-model analysis of Wayground (formerly Quizizz).
Every indexed URL of twinkl.com.vn counted per content type, the catalog broken down by producing team, and a ranked shortlist of the primary-ESL resources most usable for English teaching.
Everything the domain publishes to search engines. Resources and their SEO category pages dominate; every editorial section is under 26k.
True counts from the site's 21 sitemap indexes (60+ sub-sitemaps).
Twinkl's resource codes reveal the producing team. The VN domain serves the global catalog — the Vietnamese-curriculum layer is a thin slice.
"Uncoded descriptive slugs" have no team prefix in the URL — overwhelmingly English-language global content.
vt- codes) is ~3,096 resources — mostly Tiếng Việt lớp 1 phonics/handwriting sheets (vt-es), themed packs (vt-t) and math (vt-m). Vietnamese-language pages elsewhere: ~1,500 blog posts, ~192 wiki articles, ~219 event pages.From the 7,029 ESL-coded resources we removed clearly non-primary items (adult, business, upper-intermediate+, ages 12+), leaving 4,895. Each was scored on format (games, flashcards, interactive PowerPoints and packs highest; static displays lowest), coverage of core primary syllabus topics (animals, food, colours, phonics, present simple…), and beginner/A1–A2/young-learner markers. The top 20% = 979 resources, listed in full. Scores are a format-and-topic heuristic, not Twinkl download counts (not public).
| # | Score | Resource | Tags |
|---|
Wayground is the rebranded Quizizz (24/06/2025) — a user-generated quiz platform, not an editorial catalog like Twinkl. Its content can't be censused URL-by-URL (see method note below), so this tab combines its published library claims with a first-hand audit of its public content surface.
Wayground's library is made by its 50M users: any teacher can publish a quiz, and everything is remixable. That is the opposite of Twinkl's in-house editorial production — volume is enormous but quality control is the user's problem (unverified answer keys, duplicated content, no curriculum sequencing).
| Content type | What it is |
|---|---|
| Quizzes | The core format — live game, homework, or practice mode; the "400M+ questions" live here |
| Flashcards | Auto-derived from quiz question banks |
| Interactive presentations (Lessons) | Slides with embedded questions, delivered live |
| Reading passages | Comprehension texts with attached questions — newer, part of the curriculum push |
| Video-quizzes | Interactive video with question breakpoints |
| Wayground AI | Generates any of the above from a topic, document or URL — the 2025 rebrand's centerpiece |
Taxonomy: 6 subjects (Math, Science, ELA, Social Studies, World Languages, PE) × 13 grade levels (K–12). English/ESL content sits in ELA + World Languages — there is no dedicated ESL/Cambridge track; Vietnamese teachers find ESL material via search, not structure.
First-hand audit (29/08/2026): where Twinkl exposes ~948,800 URLs to search engines, Wayground exposes almost nothing.
wayground.com robots.txt publishes a single 60-URL marketing sitemap and explicitly blocks the two UGC quiz sitemap indexes (Disallow: */sitemap/…quizizz-index/) — the S3 files behind them return 403. The resource-library SEO directory shows curated samples with no totals.
| Twinkl Vietnam | Wayground | |
|---|---|---|
| Content model | Editorial, in-house teams | User-generated + AI-generated |
| Volume | 750,342 resources (verified count) | "Millions" of activities, 400M+ questions (claimed) |
| Format | Printable worksheets, PPTs, plans | Interactive live games, homework modes |
| Quality control | Editorial review | None (teacher self-serve) |
| Indexed pages | 948,800 | ~100 |
| Vietnam localization | ~3,096 VN-made resources | None official; VN teachers self-publish |
| Monetization | Subscription (individual/school) | Freemium; school/district licenses |
Method: robots.txt → 21 sitemap indexes → 60+ sub-sitemaps fetched and counted (948,800 URLs). Origin classified by team-code prefixes in resource slugs. Usability ranking is heuristic (format + syllabus topic + level markers). Links go to twinkl.com.vn; most downloads require a subscription. Wayground tab: first-hand audit of wayground.com robots.txt/sitemaps/resource-library (29/08/2026) + published figures from the rebrand press release (400M+ questions, 50M users, 150 countries, 90% US schools), Latka ($47.5M ARR 2025) and Semrush (quizizz.com residual traffic). · Nội bộ FLYER